Branded t-shirts for World Run global fundraiser

16th August 2021

Find out how we supplied 100% recycled polyester branded running t-shirts to international fundraisers Wings of Life for their World Run event.

“Quite simply Carol was fantastic, an absolute delight to work with and I look forward to working with her again.” 

The Customer

Not-for-profit foundation Wings for Life was established by the two-time motocross world champion Heinz Kinigadner and the Red Bull founder Dietrich Mateschitz in 2004. Its goal is to find a cure for spinal cord injuries and paraplegia.

The Brief

Wings of Life Events Manager Alexandra Trown was recommended to Firefly Merchandise by a mutual contact. She wished to produce participant t-shirts for their Wings of Life World Run event. The eighth edition of the global charity run, they were looking for quality, fully branded tops with the event logo on the front chest and inside the neck collar.

Initially, the brief was to source the ‘right’ garment at the ‘right’ price within the timeframe.

Our Solution

Cue, an eye-opening discovery for Alexandra as we introduced her to the vast array of clothing options made with recycled, sustainable and organic materials. We provided design mock-ups, samples and detailed quotes, all in planet-friendly options. Wings of Life immediately saw the sustainable benefits and selected a beautiful 100% recycled polyester garment. The material not only looks great, is environmentally friendly but is also very comfortable for the runners. Fast forward a few weeks, and the final garment was selected. A pre-production sample was produced for sign-off before the entire 1,150 print run went ahead, allowing Alexandra to witness the print quality and approve the final specification.

Delivery was made one month before the event providing plenty of time to despatch to all participants.

Customer Feedback

‘I worked with Firefly to source t-shirts for a mass participation running event during the C19 pandemic. The customer service I experienced was brilliant and honestly Carol is one of the nicest suppliers I have ever come across. Despite there being so much back and forth, Carol was always so polite, quick to respond, and genuinely happy to help. She had great knowledge of the products and always communicated really clearly lead times and always managed expectations. I’d never worked with Firefly before but they were recommended through a contact, and I am so glad we worked with them. Quite simply Carol was fantastic, an absolute delight to work with and I look forward to working with her again.’ 

Alexandra Trown, Events Manager, Wings For Life Charity

Firefly Quote

“We are immensely proud to work with such a terrific cause and contribute towards an astounding event which raised over £4m. Olympic silver medal winner Colin Jackson, CBE, was seen wearing one of the t-shirts. What an accolade and what an incredible result. We are thrilled that Alexandra and the Wings of Life team seized the opportunity to use sustainable materials, proving that high-quality branded merchandise doesn’t have the cost the earth.”


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