2nd September 2022
Symplicity Foods approached Firefly Merchandise with their need for a range of 100% organic and recycled promotional clothing befitting of their all-natural, zero-waste ethos.
Read on to see how we worked together to achieve this.
Symplicity Foods is an innovative plant-based food company founded in 2020 by Neil Rankin and brothers Mark and Alan Wogan. They aim to reduce reliance on meat by creating nutritious and convenient foods entirely from plants whilst never compromising on flavour.
Alongside Symplicity’s ever-expanding range of plant-based ‘meats’, their zero-waste ideology has led them to develop a selection of additional products. Nduja and Ragu, plus a variety of sauces all created using natural waste and surplus ingredients have been added to the Symplicity offering, with further exciting products in the pipeline.
Two years on from its conception and Symplicity now counts top restaurants and Michelin star chefs as loyal customers, along with home cooks who don’t want a lack of meat to also mean a lack of flavour!
Mark Wogan approached Firefly Merchandise to discuss Symplicity’s need for branded clothing, specifically embroidered caps, printed hoodies, and T-shirts. In addition to the clothing was a request for bags and pens.
It was essential that all items support and reflect the values of the business. Whilst the primary focus of Symplicity is taste, sustainability and carbon footprint reduction are also very high on their agenda. They do not believe that flavour should ever, or in fact need ever, come at a cost to the planet. This aligns perfectly with the Firefly philosophy of sourcing high-quality branded promotional merchandise that doesn’t cost the Earth.
In line with their branding, all products were to be black with the Symplicity logo in white.
Discussions began with Mark, as well as Symplicity’s Designer and Marketing Manager Sabina Rai, to ensure we understood their needs, aims, and values. By providing them with samples, visual mock-ups, costs, and lead times, we enabled them to make informed and well-considered choices about what products would help to enhance their brand.
Their final choices included various items of 100% organic cotton clothing, recycled poly cotton bags and biodegradable pens made from recycled wheat plastic – all high-quality, sustainable products.
Once their desired list was confirmed and the order placed, Firefly set to work and within three weeks, all items had been delivered.
“Working with Carol and Firefly has been a great advantage for our company, with swift communication and flawless execution of projects it has been a pleasure to work with the team. Support was always just a message away which was a fantastic help for us during our brand’s early stage. We are looking forward to continuing working with Firefly with our future projects!” Sabina Rai, Symplicity Foods
“Working with Sabina and the team at Symplicity isn’t like work, it’s more like a collaboration in achieving great things. They are clear on their brief and they get the job done. Their business ethos is fantastic and their values totally align with our own. I have tasted their product and it’s DELICIOUS. Not only is the product great but the people are a dream to work with. This brief suited us to a T, it’s what we do so we were more than delighted to be asked to assist with their branded goods. Long live the Firefly and Symplictiy relationship!”